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Back You are here: Home News Tamara Reshetnikova, General Director of the Company Tekhnologii Rosta, Comments on the Market of Organics in Russia

Tamara Reshetnikova, General Director of the Company Tekhnologii Rosta, Comments on the Market of Organics in Russia Featured

03 April 2014

Commentary on "Global Demand for Organic Products Will Rise By 16 Percent Every Year".

Based on our research and field surveys, interest in organic products in Russia is clearly growing. Particularly active in this regard are the members of the middle class and people with higher education.

Already, many of them prefer to buy food with confirmed purity and freshness, the absence of GMOs, preservatives and flavor enhancers. Another thing is that to find such products in our retail network aimed at low cost, mass and general availability, is not easy.

The vast majority of products available in the food retail service uses prefixes like "bio", "eco", etc. solely for advertising purposes without having any factual basis. Therefore, the majority of Russians who are fans of organic products still prefer to look for them on farms, in rural gardens, or at their dachas.

This approach differs significantly from the Western European or U.S. markets.

According to various experts, the growth rate of demand for eco-friendly products in Russia is higher than most other countries, primarily due to the very low initial base frame.

According to analysts at Tekhnologii Rosta Company, the organic market growth in Russia is about 25 percent a year and after 5- 6 years it could reach a volume of $15 billion.

The main constraint on the domestic market for organic products is the lack of legal framework, limited selection in combination with excessive prices, as well as the large difference in Russian wages.

Fruitnews article (Russian): http://www.fruitnews.ru/expert-opinion/hot-comments/38879-tamara-reshetnikova-generalnyj-direktor-kompanii-tekhnologii-rosta-o-rynke-organiki-v-rosii.html

 

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